Pink food coloring is a coloring agent used to add a vibrant pink hue to various food and beverage items. It is typically available in liquid or gel form and is made from approved food-grade dyes. Pink food coloring is often used to enhance the visual appeal of desserts, cakes, icings, frostings, candies, beverages, and other culinary creations. Whether you want to achieve a soft pastel pink or a bold, vibrant shade, pink food coloring allows you to customize the appearance of your dishes and make them visually appealing.